Rollins Talks Justin Bieber, Snoop Dogg and Music
I read here recently that Jimmy Rollins purchased some of the publishing rights to Sean Kingston‘s and Justin Bieber‘s “Eenie Meenie.” Here’s the story I wrote about the opportunities presented to Rollins because of his successful baseball career. But here is more about what Rollins said about being involved in the music business.
Question: So you just bought the publishing rights to a Justin Bieber song?
Answer: Yes, Justin Bieber.
Question: Like, the whole song?
Answer: Not 100 percent of the publishing rights, but writers come up and they need money because when you do a song, a song goes out in January, you might not see money for six months, seven months, because it has to go all around the world. And then you’ve got the governing bodies, BMI, ASCAP, they have to check baseball stadiums, football stadiums, radio stations, TV shows, movies, all these things they have to check around the world before money is in the pipeline. So writers obviously might need an advance to get through some rough times, you make some phone calls and see if anything is available, I’ve got 5 percent, 10 percent of a song.
Question: And you know it will be profitable?
Answer: It’s not really a guess. You know roughly how much the song is going to bring in for that percentage. So basically you give them an advance and you get the publishing. So when you get that back and anytime it’s used, instead of going to them now it’s yours because you already gave them the advance. The cool part is that you own for the lifetime of the artist, plus 70 years after they die. I won’t be here to see it until its end, you know what I’m saying?
Question: So which songs do you have a piece of?
Answer: I’ve got Justin Bieber. I’ve got Snoop Dogg,’s “Sexual Eruption.” I had a chance to get Jamie Foxx‘s “Blame It (On the Alcohol),” which was a hit, but I was like I’m fine. I’ll do something like Justin Bieber, something more recent. Snoop, I just did that because I just really like the artist and I love that song. Just that beat. So that’s how that works out.
Question: I bet you never thought you’d be doing stuff like this back in high school?
Answer: Oh, hell no. All from the game of baseball. Take it while you can because one day my name is not going to be hot.